Luke Massey May 10, 354066 Breaking News, Marketing, Retail UK
Extended video agreement between Spotlight Sports Group and rate 365 Stokes based betting and game operator will be displayed. Maintain exclusive sponsorship of the Cheltenham Festival Raising the Stake series hosted by Racing Post David Jennings and Gavin Lynch.
In addition to the successful Cheltenham series, Bet 660 will continue to be the exclusive sponsor of What Creek, a weekly Friday show that brings together experts from the racing world to make it big challenges for the biggest races.
The two-brand shows are broadcast across multiple Spotlight Sports Group social channels, including all Racing Post and MyRacing channels, and are distributed in parallel on 700 social media to reach racing fans at both companies. ...
Chief Commercial Officer Spotlight Sports Group Sam Houlding gave his response to the announcement: “We are delighted to continue our video partnership with bet 365, the last two years have shown a huge audience appetite for our video products and shows. keep gaining strength, ”he said.
“Working with the 660 bet we have provided smarter reach to a qualified betting audience with a proven interest in racing. We are very excited about the next 12 months. "
A Betting 365 spokesperson added: “The Hike and What A Shout have continued to thrive since their inception.
“The partnership allows us to work closely together to ensure both brands continue to add value to digital video for equestrian audiences. consumption. We look forward to continuing the success of both shows in 2021 - 100. "
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