Sportradar entered into a data and content agreement with NBC Sports Regional Networks by providing the media with a range of solutions and suggestions to increase the engagement of viewers.
The new agreement builds on the data and analytics firm's existing relationship with regional networks NBC Sports, where it recently released alternative betting streaming. Chicago Bulls match on April 22.
As a result of the renewed partnership, Sportradar will offer its broadcast services to improve in-game coverage live, while NBC Sports will work to attract fans using the firm's capabilities. experience in combining sports broadcasts and data.
“Sportradar is delighted to be expanding its relationship with NBC Sports's regional networks. as they continue to develop their offerings to further engage the next generation of sports fans, ”said Brian Josephs , VP of Digital Sports, Sportradar.
“NBC Sports' regional networks are iconic and have shaped the way fans watch their favorite teams and athletes. Our technology platform and 360 degree approach allows them to tap into a range of our capabilities and give them the flexibility they need to create a personalized experience that meets the changing needs and expectations of their audience. "
NBC Sports will benefit from faster screen updates through access to the Sportradar Live Interface, in addition to graphics that complement live in-game action.
In addition, media will be able to leverage Sportradar league-specific data collection solutions such as Google Cloud-Powered MLB Statcast and NBA Advanced Stats to track deeper and more informative storylines throughout matches.
The partners set out to use these combined products and databases to develop more personalized storytelling based on specific market and fan interests, while maximizing audience engagement.
“NBC Sports' regional networks are committed to delivering impressive, entertaining and informative live gaming, and to continue to experiment and expand our coverage through technology and innovation,” added John Slobotkin , senior vice president of content and direct programming for regional networks, NBC Sports.
“Enhanced data is an essential component of this effort, and Sportradar provides the services and capabilities we need to best serve fans and meet their changing preferences for how they consume content that reaches their favorite teams and players.”
Renewed Deal with NBC represents another step for Sportradar in the US sports data market after the acquisition Synergy sports , while its international position was strengthened by the takeover of cricket specialists InteractSport and messaging platform Fresh eight .