Erin-Marie Gallagher May 30, 2021 Europe, Breaking News, Marketing
Pixelbet Digital (Pixelbet) was the latest company to integrate Gaming Innovation Group Automated Affiliate Marketing Compliance Checker GiG Comply.
GiG Comply, which can scan over 30,000 web pages every day, can help regulated bidders "set their own criteria and checklist parameters" to automate compliance checks, with a focus on allowing users to adhere to a variety of marketing standards and regulations. ...
“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the primary compliance tool in the iGaming industry,” commented Jonas Warrer , Marketing Director at GiG.
"It's great to see new and ambitious companies like Pixelbet appreciate the importance of marketing compliance and we hope to support them in their marketing compliance efforts with GiG Comply."
GiG Comply uses its rules engine to analyze actual snapshots of partner campaigns and provides operators with promotional content that is used in their brand promotions.
Eirik Christiansen , Pixelbet CEO, added: “We are delighted to partner with GiG through its market-leading software GIG Comply. This powerful product aligns perfectly with our current and future business goals, allowing us to further improve the way we manage our affiliates' compliance operations.
“This partnership will help Pixelbet to ensure that our partners can continue to offer high quality services that are fully aligned with regional standards. rules and requirements ".
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