Novibet Strengthens Horse Racing Marketing With ARC Deal

Novibet has strengthened its marketing in the horse racing sector through an agreement with Arena Racing Company (ARC) sponsoring two matches.

As a result of the agreement, Novibet will act as the title sponsor of the Park Oaks and Derby Trials in Lingfield. the racetrack, which will take place on May 8 and will be broadcast live ITV Racing as well as on Sky sports .

“We are delighted to be sponsoring the prestigious Novibet Derby tournament. and the Oaks Trials in Lingfield, as preparations for two of the biggest races on the calendar, ”said George Gerakanakis , international affiliate manager at Novibet.

“It is a privilege to be associated with these two races as it is our largest racing sponsor to date as we strive to establish our brand in the UK and strengthen our relationship with British racing.”

The Lingfield matches are the first highlight for racing fans ahead of the popular Cazoo Derby Festival in Epsom Downs, where Novibet will also sponsor some races throughout the day.

In 2019, both Park Oaks and Derby Trials winners continued to perform well on Epson, cementing the fixture's status as a Derby run for many players.

David Leiden Dunbar The ARC Director of Partnerships added: “Derby and Oaks Litigation We are delighted to welcome Novibet to support this day.

) "Novibet is a brand we have enjoyed working with in the past, but it is good to see them develop their UK racing sponsorship portfolio through this deal."

The agreement between the Greek betting group and ARC is based on integration Novibet AllSported - a trading solution developed by a triple partnership Racing post , TXODDS and Banach Technologie - to your portfolio of digital bookmakers.