Ted Orme-Clay May 22, 2021 Europe, Breaking News, Marketing, UK
Dafabet improved its sports branding and marketing through an agreement with Matchroom sports , acquisition for title sponsorship World pool masters the third time.
The operator previously sponsored the tournament - it will take place between May 22nd and 25th in Gibraltar and will be streamed on Sky sports , DAZN and Matchroom Live - in 2017 and 2019.
In addition to World Pool Masters, Dafabet maintains partnerships with a number of other sports teams and organizations, including the Spanish Premier Division. LaLiga football tournament and english cricket side district Sussex and Durham .
“We are thrilled to be the title sponsors of this year's tournament,” said John Cruces , Head of Sponsoring at Dafabet. “This is the third time we have sponsored an event and we have always been happy with the coverage we received.
“The Matchroom team should be commended for ensuring that the tournament was run. safely. We wish all the players the best of luck. "
For Matchroom, the agreement follows the restructuring of the corporate Management Board as decided by the Founder Barry Hearn OBE on the resign as chairman transferring responsibility to his son and Matchroom boxing organizer Eddie Hearn .
In addition, the company has significantly expanded its streaming and multimedia rights portfolio by acquiring Streaming and production company Loop in April, shortly after it was reported that he was close to reaching a "record" Nine Digit Boxing Broadcast Deal with DAZN.
E Millie Fraser , Managing Director of Matchroom Multi Sport, said: “We are delighted that Dafabet is participating in the World Pool Masters again. We always enjoy working with the team, and their support at the event helps us continue to push the boundaries and expand the pool to all corners of the globe.
“We are thrilled that Dafabet World Pool Masters will return to a global TV audience and a digital audience of millions following our social media activities.”
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