BT weighs sale of sports broadcaster

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Holly Hunt April 30, 99420 Europe, football, breaking news, marketing, sports, UK

BT confirmed that he is in talks "with a number of strategic partners" to sell his sports broadcasting unit BT Sport .

TV company attracted investment bank Lazard to examine the partial sale according to Telegraph , from Amazon, Disney and DAZN everyone had discussions with BT, although an anonymous British broadcaster

The company issued a statement corroborating the reports stating that: "BT can confirm that it is currently in talks with a select number of strategic partners to explore ways to attract investment, strengthen our sports business and help it move into the next phase of its growth." ...

DAZN's digital streaming service is considered "most interested" in a Pay TV deal. a broadcaster continuing its expansion into the UK market after announcing its interest in bidding for the rights to English Premier League.

Financial Times added that the agreement could provide for a "complete disposal" of the television division, the creation of a joint venture with the media business. , or the sale of a stake for "outside investment".

The report also stated that Jeffries analyst Jerry Dellis BT Sport is estimated to cost the telecom giant roughly £ 800 million a year "and is now trying to" determine how the broadcasting arm creates business value. "

Also, the deal was hinted at in 2018 when Philip Jansen successfully Gavin Patterson as CEO and Chairman of BT Jan Du Plessis suggested that the newly appointed Jansen "could" examine the company's sports strategy.

The announcement follows news that the Premier League is seeking British government approval for scrap t Next rights auction in favor of the renewal of transactions with existing broadcast partners, including BT Sport.

BT Sport's extensive offer also includes UEFA Champions League, Premier Rugby, MotoGP and other major objects such as Ultimate Fighting Championship (UFC) and Australian football.

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Tags Amazon BT bt sport DAZN Disney Gavin Patterson Jan Du Plessis Lazare Philip Jansen Premier League

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