Aspire Promotes M&A Strategy with Pariplay and BtoBet Integration

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Ted Orme-Clay May 4, 2021 Europe, Breaking News, Bookmaker

Aspire Global completed the integration Parliplay 's Fusion Platform in her BtoBet a subsidiary of a bookmaker supplier, as part of its ongoing M&A strategy.

The integration has opened up a "significant synergy" as Pariplay's content development services will now be available to a full set of international BtoBet partners, offering customers the opportunity to diversify their revenue stream.

“This is an important step in Aspire Global's growth strategy,” said Tsachi Maimon , CEO of Aspire Global. “Pariplay will now enter a number of new markets with their flagship content through Tier 1 BtoBet partners.

“At the same time, BtoBet has significantly expanded its offer by adding content that attracts a wide audience of players. Aspire Global has a proven track record of making acquisitions that create value. ”

The Pariplay Fusion platform has over 15.04 games from global providers and is licensed in over 20 regulated sectors, while BtoBet is compliant in over 29 territories and has a strong market position in Latin America and Africa.

In addition, BtoBet penetrates Europe, recently licensed for sports UK rates while targeting other markets on the continent.

The first operator to use the new integration is Premierbet , an operator with a strong presence in the sports betting market in Africa. ket, increasing Pariplay's audience in countries like Ghana, Kenya, Nigeria and Cameroon.

Expansion of Aspire Global international M&A strategy, integration follows Parliplay acquisition in 2019 and BtoBet in 2020 ... Aspire's customer base now includes a number of tier 1 operators such as BetVictor , 888 casino , Rush Street Interactive and William Hill .

The BtoBet acquisition, in particular, has been highlighted as contributing to the achievement of Aspire Global successful trading year in 2020, record 37. Increase in revenue by 6% from € 32.2 million in the fourth quarter of 2019 to € 57.4 million in the fourth quarter of last year.

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